These are some of the questions that were being asked of San Diego YMCA Team Headquarters. Today, there are many more questions:
The slogan of the 2015 membership campaign is “There is a Y in every family!” There is also a Y in every “Youth”, but you are eliminating that membership category. What is the basis of these contradictory messages? What projections do you have for the number of youth that will no longer be involved with the Y? What projections are there for participation, membership and revenue levels as a result of the elimination of youth membership? How is the impact of the elimination of youth membership at the individual branches being monitored?
What criteria exist to reconcile the goals of your “One Y” movement with the value of the separate Y branches serving the particular needs of their own communities?
A stated goal for the Association is “to serve more people”. Has membership at existing branches (not new) grown in the last 4 years? If not, what specifically is being done to increase growth in existing locations? What is the projection for the next 5 years and what is your basis for that projection? (please read http://www.ymca.org/annualreport/#book5/page2 where it is stated that family memberships grew 20% in the past year)
The Association has seen a centralization of services, resulting in increased growth of staff at the San Diego Association’s corporate “Team Head Quarters” (THQ). THQ expenses have grown from $6,607,692 in to a budget of $7,740,897 for FY13. How is the centralization of these tasks and growth at THQ being funded?
What is the projected “return of investment” in programs, membership, donations and morale as a result of the redirection of branch resources to fund the actions of the San Diego Association’s corporate “Team Head Quarters” (THQ) ? What impact upon the donation of branch volunteers’ talent, time, funds and energy do you project as they see more of the results of their efforts directed to THQ rather than their own community?
What plans exist to communicate these fundamental changes to the community, to Y staff and to branch volunteers to help them understand that these changes will be successful? What type of turnover has the Association experienced in Branch Executive Directors and key corporate personnel in the last 4 years?
Do you have questions of your own? You can email them to us at: firstname.lastname@example.org